"Hey, wait a minute." That has been writer
Mike Nickele's goal since he first put his pen
to paper professionally over 30 years ago.
"If I can get someone to stop what they're doing
and listen to me, I win," says the award-winning
advertising copywriter and journalist.
"And, I win a lot."
Nickele began his career as an ink-stained wretch
back in 1975, working for small newspapers, bus-
iness journals and entertainment magazines. Just
four years into his career, he was awarded the prestigious "Detroit Press Club Foundation Award" for excellence in business reporting. When the need for better
lunches and more guitars became apparent, Nickele jumped ship and landed in
the crazy world of advertising. Stints at Y&R, McCann-Erickson, JWT and
Campbell-Ewald led to work in Italy, Germany, Switzerland, New York and
Chicago. And, with all of that, his family just wants to know what to do with all of
the dusty awards piled up in the basement. "Put 'em next to all those guitars and
lunch receipts," was his advice. "And, make room for more."
Senior Copywriter - Quicken Loans, Rare Medium Well Done, JWT, Young & Rubicam, McCann-Erickson, Campbell-Ewald
General Motors, Goodyear Tire,
Ford, Jaguar, Belle Tire, Coca-
Cola, McDonald's, Estracell
American Advertising Federation,
Creative Advertising Club of
Detroit, Premio Excellence (Italy),
MediaKey (Europe), London
International Advertising Festival,
Clio Award, Detroit Press Club
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